I bring campaigns, conversion tracking and digital projects together — from the first brief to the details that make it work.
I’m Daniel, a digital marketing consultant based in Exeter. My work combines paid acquisition, hands-on conversion tracking and digital project management. I enjoy connecting the creative side of a brief with the practical work needed to deliver it.
In my current freelance agency contract, I coordinate client accounts and work with internal teams on campaigns, creative assets and reporting. Alongside that, my independent consultancy spans marketing direction, website projects and practical support — including Shopify functionality and site updates.
From campaign planning to a tagging problem, I’m comfortable getting into the detail.
Campaigns, technical investigation and digital delivery. Open an example to see the brief, my contribution and the documented work.
My current freelance agency contract
Explore the workCoordinate client marketing activity, campaign delivery and performance reporting.
I oversee Google Ads and Meta Ads planning, execution and optimisation, and work hands-on with Google Tag Manager and GA4 conversion tracking. I coordinate with internal teams on delivery and creative assets.
Ongoing campaign coordination and measurement work across client accounts, with contributions to email, content and SEO.
Independent consultancy · Short engagement
Explore the workGoogle AdSense revenue was declining, and the cause needed to be understood.
I investigated the issue during a short consultancy engagement, examining tagging and Google Tag Manager configuration.
I identified incorrect tagging and Google Tag Manager configuration as the cause of the decline.
David Phillips Furniture · Contract
Explore the workLead digital and online channels, including website projects and digital communications.
I project managed an e-commerce website, designed and built a corporate WordPress website, and managed third-party agencies implementing the digital marketing strategy.
Corporate website design and build, alongside e-commerce project management. The e-commerce work was a project management role; the WordPress design and build was my own work.
feref · Freelance Project Manager
Explore the workProject management for creative campaigns and banner ad takeover campaigns at feref.
I project managed creative campaigns for Disney and Pixar, alongside banner ad takeover campaigns. Client accounts included Wilkinson Sword, Paramount and Disney.
My role was project management, coordinating creative campaign work at feref.
Independent consultancy, agency teams and digital channel leadership.
My current freelance agency contract
Primary contact across client accounts, coordinating teams, creative assets and reporting. Google Ads and Meta Ads planning, execution and optimisation, with hands-on GTM and GA4 conversion tracking.
Independent freelance consultancy
Outsourced marketing direction and practical delivery across businesses. Website design and build, UX, organic and paid social, Meta advertising for a private school, and Shopify support for Tatcha.
Upping Your Elvis · Contract
Led digital channels across three brands. Oversaw email, social, websites and digital communications; supported a rebrand’s design and launch and project managed an AI research project.
David Phillips Furniture · Contract
Headed digital channels spanning SEO, PPC and social advertising. Project managed an e-commerce website, designed and built a corporate WordPress site, and managed third-party agencies.
feref
Project managed creative campaigns for Disney and Pixar, alongside banner ad takeover campaigns.
Softwind Studio
Led project and account management for BBC Worldwide accounts including Top Gear, Doctor Who, Frozen Planet and BBC Earth.
British Red Cross & Energy Saving Trust
Marketing experience within major charitable and environmental organisations.
Google Ads and Meta Ads, audience targeting, client acquisition, organic and paid social, email, content and SEO.
In practice: coordinating campaigns and client accounts in my current freelance agency contract.
Google Tag Manager, GA4 conversion tracking, Meta Pixel, Shopify functionality, WordPress and UX.
In practice: hands-on conversion tracking, AdSense troubleshooting and Shopify updates for Tatcha.
Multi-client project management, client communication, creative team coordination and website and e-commerce delivery.
In practice: e-commerce project management at David Phillips and creative campaigns at feref.
BA (Hons) Music and Popular Music · 2:1University of Liverpool
ACIMAssociate of the Chartered Institute of Marketing
Level 2 CertificateCounselling
If you’re looking for someone to join your team or help with a freelance project, I’d like to hear about it.
danielhoneymarketing@gmail.com Download my CV PDF · 2 pages